Freelance Work
I started a Virtual Assistant LLC when I was 18 during the pandemic where I did freelance for businesses across the country! I focused mainly on social media management, email marketing, content/graphic creation, and increasing engagement across multiple platforms.
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01
Nurture Miami - Witches Brew Hair
This is a glimpse of my work with the Witches Brew Hair account, a hairstylist in Miami, and Nurture Miami, the collective business. I managed socials, created and edited content, created email campaigns, maintained a consistent newsletter schedule, handled booking, and took care of other tasks as they arose. I used platforms like Planoly, Later, and Mailchimp in this role. This was my first experience with a real client and I'm very thankful for all I learned and the grace I was given when working with them!
02
Bronze Palms Tanning
With Bronze Palms, my main role was scheduling content for optimized engagement. The content and captions were already available to me, but I chose what content to post and when. I was able to use platforms like Asana and Planoly for these tasks.
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03
Cailin McCool LLC
This is a representation of only a few assets I created for my own brand! Starting a business at 18 wasn't easy, and I learned SO much along the way! I created my own socials, branding, graphics, content, captions, emails, contracts, website, and client albums. I don't love everything I created or posted, but it was all about learning and growing. I learned a ton about social media management, SEO, email marketing, sales, lead generation, problem solving, time management... you name it!
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